Okay, so to be fair, now for some digital innovation. Sidekick Studios are making some incredible social stuff happen within the digital environment. One such project, Connected Robot is super innovative dealing with democratic deficit and political disengagement. The project connects young people with politicians. The kids tell ‘Voicebot’ their concerns and the robot situated within parliament writes it out and delivers the messages. Where with publishing there seems to be this push to make the physical virtual, these guys have recognised the value of making the virtual physical. Clever shit.