Fashion Films are mostly naff from what I’ve seen, but we’re finally starting to see the emergence of some decent videos from the big fashion houses. The Show, a short to promote Lanvin for H&M and directed by Mike Figgis (below), is super cute and expertly captures the spirit of the luxury brand. But I’m here mainly in praise of Stefano Pilato.

The creative director of YSL is showing himself to be, not only an incredible designer, but a master of media; he knows exactly how to exploit it and deliver his vision. The Manifestos celebrate print and surface, even offering secret stickers of a jubilant Schiffer; and he has just released my current favourite of the fashion shorts, a super slick number directed by his close collaborators Inez van Lamsweerde and Vinoodh Matadin. You can view it here, but be warned if you’re female you’ll need a strong sense of self when confronting the nuclear vision of womanhood that strides down the stairs towards you and if you’re a man, please, for the benefit of all of us, remember it’s a fantasy and I doubt she’d be interested in you anyway